The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed.

- The common things that businesses tend to focus on first *before* they've got their basics covered.
- Why defining your ideal client is so important—not just when you're starting out, but multiple times a year.
- Why researching your audience is way more than just *thinking* that you know them or sending out a survey.
- How articulating the problem that your offer solves is so important when it comes to effective offer messaging for your ideal client.
- The importance of creating a budget for your business, even from the get-go.

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more

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